Brand Framework Agreement

Last updated: 14.05.2026  |  БГ / EN

⚠️ Important: This document is an automatically generated draft. Before the real launch it must be reviewed by a practicing lawyer specializing in e-commerce and GDPR. Do not rely on it for legal decisions without professional legal review.

1. Parties

This agreement governs the relationship between UGCBG.eu (the "Platform") and a registered advertiser (the "Brand", "Client"). The Platform is an intermediary, not a subcontractor of the Brand. The Brand enters into individual contracts with creators via the Platform.

2. Registration and legal status

The Brand registers a profile with valid legal data (name, company code / VAT ID, legal representative, address). The Platform may request a current-status certificate or other documents before the first campaign above EUR 1 000.

3. Campaigns, briefs and scope

The Brand must provide a clear, realistic and complete brief. Changes in scope after a creator's acceptance are treated as a new order and require separate pricing.

4. Platform fee

The Platform charges a percentage commission (see Pricing) on every successful transaction. The commission is withheld automatically from escrow upon release.

5. Payment and escrow

All payments are made upfront, before work begins. Funds enter the Platform's escrow and are released to the creator only after Brand approval or after auto-approval upon expiry of the review window.

  • Review and approval window: 48 hours from submission of deliverables.
  • If no action within 48 hours: automatic approval and release.
  • Revision requests — up to 2 free rounds within the brief.

6. Refund policy

StageRefund
Before any creator accepted100%
After accept, before submission100% minus kill fee if work started can be proved
After submission, before approval50% (substantiated rejection for material brief breach; otherwise 100% voucher)
After approval0%

7. Anti-disintermediation

For 12 months from first contact with a creator through the Platform, the Brand undertakes not to enter into direct (off-platform) contracts with that creator. A breach triggers a penalty equal to 30% of the off-platform fee, but not less than EUR 200.

8. Disputes and mediation

The Platform provides a 48-hour SLA for mediation in disputes about quality, brief compliance, payment or delay. Platform decisions are binding for release/withholding of escrow funds but do not limit the parties' right to judicial recourse.

9. Advertising, conduct and compliance

The Brand is responsible for: (a) the legality of advertised products/services; (b) providing FDA/EU/BDS standards where applicable; (c) avoiding unrealistic claims; (d) explicit paid-partnership disclosure in communications.

10. Liability

The Brand indemnifies the Platform for third-party claims against the Platform arising out of illegal or misleading content of the campaign/brief itself.

11. Termination

When closing an account all active escrow funds are processed: approved are released, unaccepted are refunded. Commissions on closed campaigns are non-refundable.