1. Description of the service
UGCBG.eu (the "Platform", "we") is an online marketplace that connects brands ("Clients") with content creators and influencers ("Providers") for the production of user-generated content (UGC) and influencer collaborations. The Platform acts solely as an intermediary — we are not the employer of the creators and we are not a party to the individual contracts between Clients and Providers.
The service includes: campaign publication, creator profile/portfolio, applications, chat, payment escrow, deliverables control, payment tracking and commission collection.
2. Who can register
- Natural persons — at least 18 years old and legally capable. Persons under 18 may not register.
- Legal entities — represented by a legal representative or authorised person.
- Creators must be able to issue a payment document (invoice or self-employed receipt) under applicable Bulgarian law.
- The Platform reserves the right to refuse or terminate any registration for reasoned cause, including failed KYC, conduct breaching these Terms or suspected fraud.
3. Obligations of the Client (Brand)
- Provide an accurate, clear and unambiguous brief for each campaign.
- Pay the agreed budget upfront into escrow before work starts.
- Respect agreed review/approval timelines for deliverables (48 hours by default).
- Anti-disintermediation: for 12 months after first contact through the Platform the Client undertakes not to bypass the Platform by paying directly a creator originally found via UGCBG. A breach triggers a penalty equal to 30% of the off-platform fee.
- Comply with the brief — scope cannot be unilaterally expanded after acceptance.
- Comply with applicable law on advertising, paid-partnership disclosure and consumer protection.
4. Obligations of the Provider (Creator)
- Deliver content in line with the brief and within the agreed deadline.
- Content must be original and must not infringe third-party rights (copyright, image rights, trademarks).
- Disclose paid partnerships in accordance with Bulgarian consumer-protection rules (e.g. "paid partnership", "ad", #ad).
- Do not use artificially inflated metrics (bought followers, bots, engagement pods).
- The Creator is solely responsible for declaring and paying taxes and social-security contributions on received fees. The Platform is not an employer and does not withhold taxes.
- Do not request off-platform contact with Clients before accepting a campaign (anti-disintermediation, see § 3).
5. Platform fee
The Platform charges a commission on every successful transaction. The exact percentage is published on the "Pricing" page and at the moment a campaign is created. Changes to the commission are announced at least 30 days in advance and apply only to new campaigns.
The Platform holds the Client's funds in escrow until approval of the deliverables. After approval the funds are released to the Provider within 7 business days, less the commission.
6. Refund policy
- Before a creator has accepted the campaign: 100% refund on Client request.
- After acceptance but before submission of deliverables: 100% refund, unless the creator can prove work performed (then an agreed kill fee applies).
- After submission but before approval: 50% refund (the other 50% compensates the creator for work performed).
- After Client approval: No refund.
- For non-compliance with the brief — the Client may request revisions within 48 hours of submission. The Platform mediates disputes within a 48-hour SLA.
7. Termination
Any user may close their account at any time via dashboard → Settings → Delete account. Active campaigns must be finalised before closure. Closure does not release the parties from obligations already accrued.
The Platform may terminate an account immediately for: fraud, attempts to circumvent the Platform, breach of the Acceptable Use Policy, KYC failure, repeated breach of these Terms. In such cases escrowed funds are returned proportionally and commissions paid are non-refundable.
8. Limitation of liability
The Platform is not liable for: the quality of individual content, disputes outside the Platform, third-party claims against the Client or Provider, downtime due to force majeure. The Platform's maximum liability to any user is limited to the commissions paid by that user during the preceding 12 months.
9. Intellectual property
Rights to the content are governed by the Creator Agreement and the individual brief. Default: organic usage by the brand for 12 months; paid ads / whitelisting / repurposing only if explicitly agreed and separately paid for.
10. Personal data
Processing of personal data is governed by the Privacy Policy and the Data Processing Agreement.
11. Changes to the Terms
The Platform may update these Terms. Material changes will be announced with at least 30 days' notice by email and/or in-Platform notification. Continued use after entry into force constitutes acceptance.
12. Governing law and jurisdiction
These Terms are governed by Bulgarian law. Disputes are settled amicably; failing that, by the competent court in the city of Sofia, Bulgaria.
13. Contact
Operator: UGCBG (legal entity details to be updated after incorporation).
Email: legal@ugcbg.eu
Data Protection Officer: dpo@ugcbg.eu